Hospitality Know How
Applying Years of Experience and Expertise
- Rodrigo Jimenez, Chief Executive Officer
Rodrigo had been the CEO of Whiteboard Labs since 1999 before merging with Sceptre Hospitality Resources in March 2012. He joined and invested in Whiteboard Labs after 10 years in the banking industry, where he advised a large number of companies in a wide-range of industries and countries. Previous to his tenure at Whiteboard Labs, Rodrigo was Vice President and Client Advisor in the international department of the Chase Manhattan Bank in Houston. In that capacity, he advised subsidiaries of multinational companies in corporate finance and investment banking matters. Prior to joining Chase, Rodrigo worked for Bank of America’s Latin America division, where he was responsible for a portfolio of assets worth over $600 million. Rodrigo is a graduate of the Financial Management Program at Stanford University and was a participant in the 1999 Focused Financial Management Series at Harvard Business School. He holds a B.B.A. in Marketing and an M.B.A. in International Business & Finance from the University of Houston.
- Angelo Directo, Vice President, Design
Angelo began his career at Webvertising in 1996, assisting in managing partnerships and projects with various agencies and clients. Angelo’s role evolved into overseeing projects as the Creative Director, where he gained a more in-depth understanding of website and web application design and development. After iHotelier was purchased by TravelCLICK, Angelo became TravelCLICK’s Creative Director for the next 2 years. It was here that Angelo gained significant experience in integrating and managing website design and Internet marketing products within a larger organization, with a pool of thousands of clients. In 2005, Angelo returned to Whiteboard Labs, as the Vice President of Operations. Angelo capitalizes on his 10-years of web experience to continue this legacy through innovative efforts to help the team reach even higher levels of excellence in client service. Angelo has a B.A. and a Bachelor of Architecture from Rice University in Houston, Texas. In addition, Angelo practiced briefly as an architect in New York and Houston before moving onto web design and development.
- Drew Rosser, Vice President of Sales
Drew joined Whiteboard Labs (then known as Webvertising) in March of 2000 to focus primarily on iHotelier sales. After the sale of iHotelier to TravelCLICK in 2004, Drew became the Director of Operations for the iHotelier division of TravelCLICK. Drew started his hotel career in Orlando, Florida in 1990, during which he took a position working for a large resort property in Disney’s Lake Buena Vista resort area. Drew then moved to Atlanta after accepting a position at Holiday Inn’s Corporate Flagship Hotel, the Crowne Plaza Ravinia, as the Assistant Guest Relations Manager. He was then promoted to Guest Relations Manager at another Holiday Inn property. After many years in the hotel industry, Drew began his own retail business, which he operated for almost three years. Now living in Houston and working for SHR as Vice President of Sales, Drew is focused on the cultivation of new business. Drew holds a B.A. in Economics from Florida State University.
- Jim Whitney, Senior Vice President, Innovation
Jim is well-known expert of the Internet. In the past, Jim always used computers as a part of research and analysis, working in the oil, gas and aerospace industries. At Lockheed Martin, he was a research engineer working at the NASA Johnson Space Center in the Hypervelocity Impact Test Facility, where he was in charge of designing ballistics tests to investigate impact and phenomena at very high velocities, then analyzing the resulting data. In 1993, Mosaic, the first public Web browser was introduced, and within weeks, Jim built a Web site for his research laboratory at NASA, which was one of the first web sites ever! Immediately, Jim recognized the potential to bring the Internet into the mainstream, and in six months, he left NASA to start Webvertising. Jim’s long history with the Internet gives him unique insight into business trends and technologies. Jim holds a B.S. in Engineering from Trinity University and an M.S. in Mechanical Engineering from Rice University.
- Estella Hale , Vice President, Products
Estella Hale joined WhiteboardLabs in 2006 to focus on support for WindsurferCRS. After the merger with SHR in 2012, Estella became the Product Manager for WindsurferCRS and was responsible for all aspects of Product Development, Product Support, Systems Operations and Client Management Services in relation to that product. Most recently, Estella has been named the Vice President of Products for SHR and will continue to oversee development and support for all SHR products in that capacity. Prior to joining the company, she worked in the hospitality industry for several years, managing implementations and support for a hotel representation company. Aside from managing a Client Services department, Estella has worked in several roles in guest and internal services at major hotel chains. Estella holds a bachelor’s degree in Graphic Design from Universidad Autonoma de Guadalajara and an Associate’s degree in Computer Animation from the Art Institute of Houston.
- Abbie Deaver , Marketing Manager
Abbie Deaver joined SHR in 2012 to focus on sales and marketing operations. In her current role as Marketing Manager, Abbie oversees all marketing efforts for the company including public relations, digital marketing, print advertising, corporate branding, and event management. Previously, Abbie worked as the Office Manager for a leading property management company in Denver where she was responsible for new business development, oversaw all leasing activities, and maintained relationships with owners and with tenants. Abbie holds a Bachelor’s of Science in Business Administration from the University of Colorado at Boulder.
- Dayang Dai , Chief Software Architect
Prior to joing SHR, Dayang worked at Webvertising Inc. and TravelClick Inc. where he lead the team to create the iHotelier CRS system. From April 1994 to June 1996 Dayang worked at Compaq Computer Corporation in Houston as a systems engineer and was a member of the Advanced Server design team. Two design patents were awarded for some of his work. Dayang has ample experience in overall system design, hardware design and systems integration. While working at Proportional Technologies, Inc. he oversaw the overall development and manufacturing of the PT2400, a medical gamma ray camera for imaging of the human heart. Dayang started his career at Invocon, Inc. where he was a member of the Wireless Data Acquisition System development team. There, he was responsible for the architecture design of the communication network and the design of the entire digital subsystem. Dayang holds an M.S. in Electrical Engineering from the University of Houston and a B.S. in Electrical Engineering and a B.S. in Applied Mathematics from Shanghai Jiaotong University in Shanghai, China.
- Jason Mier , Director, Client Experience Management
Jason joined SHR in early 2014 and is tasked with reinforcing the value of SHR client experience managers as revenue driving experts and strategic allies to SHR’s clients. In this role, Jason oversees all touch points between SHR and its clients as the company strengthens its focus on client satisfaction and support. Previously, Jason served as the Key Account Manager—Top Accounts at TravelClick. He has over 20 years of experience in customer service, revenue management, sales, and operations within the hospitality sector. Jason holds a Bachelor of Science in Hotel & Revenue Management from the Conrad N. Hilton College and a Minor in Business Marketing from the University of Houston.