5 Hotel Website Must-Haves


Angelo Directo, VP, Design Competing for customers in today’s information rich world means hoteliers must focus more attention to how they’re selling digitally. That means a heightened focus on the hotel’s website; something too many hoteliers are overlooking. Truth is, potential guests are judging you by that site, and there are hidden opportunities when unleashed […]

SHR Developer of WindsurferCRS™ Secures Growth Capital To Support Expansion


HOUSTON, TX September 21, 2016—SHR, developer of the WindsurferCRS™ hotel reservation and distribution platform, today announced it has secured $20MM in growth capital to support its expansion in the U.S. and in Asia-Pacific. On the eve of making the Inc. 5000 List for the fifth year in a row, SHR finds its style of doing […]

Supporting the SHR Client

Sally sq

Q&A with Sally Ramos, Director of Implementations & Client Support Sally Ramos is a veteran in the hospitality industry – and it shows. Various leaders in our industry have benefited from her expertise, and SHR (Sceptre Hospitality Resources) is proud to call her Director of Implementations & Client Support. She makes sure that we continually […]

Achieving Total Revenue Management with Your Existing RMS

Four Steps to Getting There By Bernard Ellis, VP Industry Strategy at Infor Technology is often blamed for raising the biggest barrier to embracing a “total revenue management” approach. But chances are that you have systems in place that are already up to the task, if only you would set them up to succeed. You […]

Associate Spotlight: Kiet Nguyen


Kiet, an SHR veteran of 16 years, is part of our rock star development team. He is team oriented and always conscious of critical deadlines, doing everything it takes to ensure timely delivery of enhancements and updates. Kiet’s love for his work shows as he takes the time to explain the complexity of enhancements and […]

The SHR Client Experience

Dan Edmonds, Director of Client Experience

Q&A with Dan Edmonds, Director of Client Experience Londoner Dan Edmonds may be a relative newcomer to Houston, but he knows a thing or two about positive client service. As SHR’s (Sceptre Hospitality Resources) Director of Client Experience, he makes sure that we remain true to our central tenets of nimble technology, intelligent service, and […]

RFP Struggles? Download our RFP Template


Famed screenwriter Gene Fowler once said, “Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead.” Yikes! Maybe you’re staring at a blank Word or Excel document right now, anguishing over having to create your own Request For Proposal (RFP) for hotel […]

StayNTouch Connects with SHR’s WindsurferCRS™

StayNTouch announces a robust two-way interface with SHR’s WindsurferCRS™ distribution platform Bethesda, MD – StayNTouch, an innovator in mobile technology and Property Management Systems (PMS) for hotels, announced a robust two-way interface with SHR’s WindsurferCRS, a leading hotel distribution platform. The partnership integrates WindsurferCRS with StayNTouch’s Rover PMS™ product – allowing hotels using StayNTouch’s Rover […]

What Makes a Great CRS for Your Hotel?


We Asked John Burns I recently sat down with John Burns of Hospitality Technology Consulting to get his take on what makes a great CRS for hotels. Here’s the Q&A… You’ve been doing this a long time, in your opinion, what makes a great CRS? A Central Reservation System (CRS) is a technology platform that enables […]

Real Hospitality Group Selects SHR’s WindsurferCRS Platform

Real Hospitality

Gains A Global And Property-Level View of Distribution Effectiveness HOUSTON, TX – SHR, an innovative provider of advanced distribution technology and services for hotels worldwide, today announced that Real Hospitality Group, a leading hotel management company, has successfully migrated several hotels to the WindsurferCRS distribution platform. “Windsurfer has proven easy to use at the hotel […]