Blog

Associate Spotlight: Darren Ansley

Darren

Darren has been with SHR for almost 9 years working with our talented design team. As a Senior Designer, Darren lends his expertise to all major projects our team takes on including custom design work for Posadas, Revel Resort & Casino, Wynn Las Vegas, and most recently, B Hotels. Darren is also our in-house branding […]

SHR’s WindsurferCRS sees increased innovation in 2015 – New features & integrations allow for client success

2015 Year in Review

HOUSTON, TX – SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, reported significant innovation efforts towards the continued success of their WindsurferCRS distribution platform. The Central Reservations System received many enhancements in 2015 to better serve the growing distribution needs of hotels and resorts. The team at SHR recognized […]

Twinpalms Phuket Migrates to SHR’s WindsurferCRS Distribution Platform

TP-INTRO

HOUSTON, TX – SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, today announce the migration of Twinpalms Phuket to SHR’s WindsurferCRS distribution platform. “We look forward to working with Twinpalms Phuket to improve the online booking experience for their guests with our TopSail™ booking engine,” says Drew Rosser, VP […]

Associate Spotlight: Sally Ramos

Sally has a long history in the hospitality industry, and with SHR. She joined our team in 2004 to lead the GDS department and eventually moved on to Whiteboard Labs where she was a key member of the team launching Windsurfer, our Central Reservation System. Her smile has stayed the same throughout the years, even […]

Hansar Bangkok Hotel Migrates to SHR’s WindsurferCRS Distribution Platform

Hansar Bangkok

HOUSTON, TX – SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, today announces that the Hansar Bangkok Hotel has migrated to SHR’s WindsurferCRS distribution platform. “The SHR team is excited to be working with Hansar Bangkok Hotel and making our way into the Thailand market,” says Drew Rosser, VP […]

Stonewall Jackson Hotel & Conference Center Migrates to SHR’s WindsurferCRS Distribution Platform

StonewallJacksonHotel

HOUSTON, TX – SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, today announced that the Stonewall Jackson Hotel & Conference Center managed by Crestline Hotels & Resorts has migrated to the WindsurferCRS distribution platform. Using SHR’s new responsive booking engine, TopSail™, the historical hotel located in the picturesque Shenandoah […]

Channel Management: What you need to know today

Channel Mgt Blog

By Estella Hale, VP of Products In 2013, SHR published an article about channel management. The aim was simple: to introduce hoteliers to the three most important things they had to know about channel management at that time. Two years later, the original article is still a valuable resource to understand channel management. Of course, […]

Classic Hotels & Resorts Increase Productivity with SHR’s WindsurferCRS Distribution Platform

Arizona Grand

HOUSTON, TX – SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, and Classic Hotels & Resorts, a recognized and innovative, luxury property management company, have seen continued success with their partnership over the last year. A majority of their properties now utilize the full WindsurferCRS distribution platform to increase […]

SHR Launches Blended Rates Functionality within WindsurferCRS

HOUSTON, TX– SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, today announced they have launched blended rates functionality within their proprietary WindsurferCRS. “At SHR, we saw the need for blended rates in the CRS so hotels can launch more flexible promotions and avoid denial scenarios,” says Estella Hale, VP […]

The Importance of Total Revenue Per Guest

Nicole Adair, Area Director of Revenue Management for SHR, is a featured author this month on Hotel Business Review. Preview her article on the Importance of Revenue Per Guest below: As a revenue management professional, it can become all too easy to get bogged down in focusing on rooms revenue in efforts to increase ADR […]