Driving Top-line Revenues

Hotel Revenue Management and the Value of Internal Intelligence

December 16, 2014

By Sarah Jones, Director of Revenue Management and Special Projects

Formulating a hotel’s (or any) revenue strategy can be complex. Then again, it doesn’t have to be.  Simple strategies may translate into many tasks or complicated tasks for the Revenue Management team to deploy; however the end goal remains simple – maximize the business’s potential. (more…)

It’s Time for the Booking Widget to Go the Way of the Dinosaur

November 6, 2014

By Rodrigo Jimenez, Chief Executive Officer, SHR

Our industry tends to create “best practices” and stick with them forever, regardless of changes in technology and trends that would merit their evolution. So it has been with the directive to have a booking widget on every page of a hotel’s web site, which originated over a decade ago.

Back then, this practice made sense—actually a lot of sense—in a world where the web site and booking engine lived in completely separate environments. The booking widget emerged as the very convenient bridge between those separate environments. Given the limitations we had to live with, the widget was not a bad compromise. It allowed a guest to enter the basic parameters of a reservation – check-in date, number of nights, number of rooms, etc – and clicking on “check availability” would load a booking engine with those parameters pre-populated. That was the extent of the magic. But we don’t live with those limitations any more. It is time for the hotel web site to evolve.


SHR’s Holger Bause Featured as Guest Author for Hotel Business Review

October 30, 2014

Holger BauseHolger Bause, Senior Software Engineer – Innovation Team, was featured as a guest author this month for Hotel Business Review. Read a preview of his article below and head on over to HotelExecutive.com for more.

The Evolution and Impact of Location Services Technology on the Hospitality Industry

Today, there are an estimated 162 million smartphones in use in the United States alone, with a projected 220 million by 2018. Most, if not all of those smartphones are able to utilize the Global Positioning System (GPS) to locate the current position of the smartphone and therefore the smartphone user.

The most common use cases surrounding location based services and smartphones require the desire of the user to find a place, service, or store, preferably close to the current position of the user. Established way-finding tools, maps, and step-by-step directions then guide the user to the desired location. Additional information such as travel time and traffic conditions also help the user in the decision making process. (more…)

From the Other Side: A look at How Guests View Rate Distribution & Online Experiences with Hotels

October 10, 2014

By Drew Rosser, Vice President of Sales

This certainly isn’t the time to be confusing to your online shoppers. You must be clear about your rate structure and show added value when it’s being offered. Show your hotel in its best light with good images, and creative, clear rate and room type description copy.

With so many options out there these days for people to search for and book hotel rooms there’s no wonder why so many would-be-travelers get confused when doing their online research. There are nearly as many sites out there to book a hotel as there are rooms at the hotel. Between the hotel’s own site, online travel agencies, and destination specific sites, an online shopper can easily get confused. So why make matters worse with a confusing convoluted rate structure, poor room type images, and bad descriptive copy? (more…)

SHR Welcomes Sarah Jones as Director of Revenue Management & Special Projects

October 7, 2014

Sarah JonesHOUSTON, TX, October 7, 2014– Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, today announced the addition of Sarah Jones as Director of Revenue Management Services & Special Projects.

In this role, Jones will oversee operations of the Revenue Management for Hire service offered by SHR. SHR provides outsourced revenue management for hotels of all sizes and brand affiliations. Jones will also take on special projects related to other SHR products such as WindsurferCRS. (more…)

Do you know the impact of your hotel’s online reviews?

September 25, 2014

By Abbie Deaver, Marketing Manager

By now, every hotelier has heard about the importance of online reviews. You know that negative reviews can impact your ranking on various Online Travel Agency sites or even your placement on search engines. With this in mind, you make sure you respond to each negative review in hopes to reclaim the loyalty of the customer and protect your brand image. But do you fully understand the impact that positive reviews have on your property as well? (more…)

Putting Your Best Face Forward: GDS HOD Best Practices

August 27, 2014

By: Eric Gourdie, CRME, Client Experience Manager

The Global Distribution System is a significant source of reservations and income for hotels. Both leisure and corporate travel agents use it to search and book hotels. Many Online Travel Agency websites also use the GDS for inventory and rates; therefore, it is very important that your GDS Hotel Description (HOD) is as accurate and descriptive as it can be. (more…)

Leveraging Ancillary Revenues – Best Practices from our Revenue Management Team

July 28, 2014

The world of ancillary revenues is constantly growing for hotels. Whether it is on-site parking, in-room wireless internet, spa services, a food and beverage outlet or any other number of services, the potential for your hotel to generate revenue beyond just selling rooms is limitless. We gathered our team of revenue management experts and had them explore this ever changing environment to come up with their best practices for leveraging ancillary revenues. (more…)

SHR Offers Sneak Peek of WAYV, a New Location Services App, at HITEC 2014

June 24, 2014

HOUSTON, TX, June 24, 2014– Sceptre Hospitality Resources (SHR) today announced the development of WAYV, a new location services application for the hospitality industry. The app, scheduled for release later in 2014, can be configured to offer convenient services and special offers based on the guest’s location in relation to the hotel or resort. This not only improves the guest experience, but can also lead to increased revenue for hotels.

“By having access to guest locations, you as a hotelier can offer a better overall hotel experience for each of your guests, while increasing revenue for your hotel. You can offer a more efficient check-in and check-out process, as well as easily promote room upgrades, restaurant specials, or spa services, among other things,” says Jim Whitney, SVP of Innovation for SHR. “WAYV is redefining the guest experience in a way that no other hospitality application has.”

With the guest’s permission, WAYV will know when the guest arrives at key locations defined by the hotel. These “place events” will trigger notifications on the guest’s phone, offering remote automatic check-in or check-out, upgrades, and other offers. Using geofencing and iBeacon technology, the hotel can define and configure these locations and offerings. Geofencing allows the hotel to define larger regions on a map and iBeacons are small, physical devices that emit a blue tooth signal that can be detected by WAYV. When a guest enters a geofence, or passes by an iBeacon, the notification set for that “place event” is triggered.

For more information, contact SHR at info@sceptrehospitality.com or stop by HITEC booth #549 at 2 pm on Wednesday, June 25 for an exclusive sneak peek of this innovative application.

About SHR

Sceptre Hospitality Resources is an innovative provider of advanced distribution technology and services for the hospitality industry. The company serves nearly 3,000 properties on its reservation platform, WindsurferCRS. With a focus on flexibility for the hotelier and creating a memorable experience for the guest, WindsurferCRS provides optimal functionality for all types of properties. SHR’s Whiteboard Labs provides custom solutions for the hospitality industry including custom booking engines, website design and development, and cutting edge applications.

Additional information about SHR and hospitality industry trends and tools may be found at the company’s website: sceptrehospitality.com.

SHR Integrates with Merchant Link’s Tokenization Solution

June 13, 2014

Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, today announced that it has completed an integration with Merchant Link’s TransactionVault®, a solution that offers tokenization of credit cards, with their WindsurferCRS. The integration ensures that the WindsurferCRS never sees or stores sensitive credit card information. Hotels on the WindsurferCRS platform who have deployed Merchant Link’s TransactionVault® solution will now tokenize all credit card data prior to storage and during transmission, allowing for enhanced security. (more…)

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