Driving Top-line Revenues

Leveraging Ancillary Revenues – Best Practices from our Revenue Management Team

July 28, 2014

The world of ancillary revenues is constantly growing for hotels. Whether it is on-site parking, in-room wireless internet, spa services, a food and beverage outlet or any other number of services, the potential for your hotel to generate revenue beyond just selling rooms is limitless. We gathered our team of revenue management experts and had them explore this ever changing environment to come up with their best practices for leveraging ancillary revenues. (more…)

SHR Offers Sneak Peek of WAYV, a New Location Services App, at HITEC 2014

June 24, 2014

HOUSTON, TX, June 24, 2014– Sceptre Hospitality Resources (SHR) today announced the development of WAYV, a new location services application for the hospitality industry. The app, scheduled for release later in 2014, can be configured to offer convenient services and special offers based on the guest’s location in relation to the hotel or resort. This not only improves the guest experience, but can also lead to increased revenue for hotels.

“By having access to guest locations, you as a hotelier can offer a better overall hotel experience for each of your guests, while increasing revenue for your hotel. You can offer a more efficient check-in and check-out process, as well as easily promote room upgrades, restaurant specials, or spa services, among other things,” says Jim Whitney, SVP of Innovation for SHR. “WAYV is redefining the guest experience in a way that no other hospitality application has.”

With the guest’s permission, WAYV will know when the guest arrives at key locations defined by the hotel. These “place events” will trigger notifications on the guest’s phone, offering remote automatic check-in or check-out, upgrades, and other offers. Using geofencing and iBeacon technology, the hotel can define and configure these locations and offerings. Geofencing allows the hotel to define larger regions on a map and iBeacons are small, physical devices that emit a blue tooth signal that can be detected by WAYV. When a guest enters a geofence, or passes by an iBeacon, the notification set for that “place event” is triggered.

For more information, contact SHR at info@sceptrehospitality.com or stop by HITEC booth #549 at 2 pm on Wednesday, June 25 for an exclusive sneak peek of this innovative application.

About SHR

Sceptre Hospitality Resources is an innovative provider of advanced distribution technology and services for the hospitality industry. The company serves nearly 3,000 properties on its reservation platform, WindsurferCRS. With a focus on flexibility for the hotelier and creating a memorable experience for the guest, WindsurferCRS provides optimal functionality for all types of properties. SHR’s Whiteboard Labs provides custom solutions for the hospitality industry including custom booking engines, website design and development, and cutting edge applications.

Additional information about SHR and hospitality industry trends and tools may be found at the company’s website: sceptrehospitality.com.

SHR Integrates with Merchant Link’s Tokenization Solution

June 13, 2014

Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, today announced that it has completed an integration with Merchant Link’s TransactionVault®, a solution that offers tokenization of credit cards, with their WindsurferCRS. The integration ensures that the WindsurferCRS never sees or stores sensitive credit card information. Hotels on the WindsurferCRS platform who have deployed Merchant Link’s TransactionVault® solution will now tokenize all credit card data prior to storage and during transmission, allowing for enhanced security. (more…)

SHR’s Call to Continue™ Impacts Conversion for Hoteliers

June 10, 2014

HOUSTON, TX, June 2014– Sceptre Hospitality Resources (SHR) today announced the new Call to Continue™ feature within their new Internet Booking Engine, TopSail™.  Given the increase in travel research done via smart phones and tablets, SHR recognizes the need to provide guests with the ability to complete a reservation across devices and across contexts. (more…)

SHR’s Save for Later Feature Aids in Abandonment Recovery

June 3, 2014

HOUSTON, TX, June 3, 2014– Sceptre Hospitality Resources (SHR) today announced the new Save for Later feature within their new Internet Booking Engine, TopSail™.  It is now common for a guest to research a hotel extensively before booking. Whether it is through review sites such as TripAdvisor or Google Hotel Finder, or by comparing several hotels found on a meta search site, guests are likely to shop around before finalizing a booking.  Keeping this behavior in mind, it is important that a hotel allow a guest to save their shopping cart, providing easy access to complete a booking at a later time. (more…)

Are you engaged with your employer?

May 14, 2014

By Rod Jimenez, Chief Executive Officer, SHR

Do you feel that you are being challenged to use your skills and abilities in new and innovate ways? Does your company foster a culture of transparency and open communication? Do you feel that you are fairly compensated for the work you produce? A recent report published by the Society for Human Resources Management (SHRM), shows that compensation, opportunities to use your skills and abilities, communication and relationships between employees and senior management, and overall corporate culture are all among the top ten factors that employees rate as “very important” to their overall job satisfaction. (more…)

Red Lion Hotels to Deploy New Central Reservation System Powered by WindsurferCRS

May 5, 2014

Advanced Technology to Provide Unprecedented Hotel Reservation Services

SPOKANE, WASH., May 5, 2014 (GLOBE NEWSWIRE) — Red Lion Hotels Corporation (RLH) has entered into an agreement with Sceptre Hospitality Resources (SHR) to configure WindsurferCRS as the premise of its reservation platform and provide unprecedented access to reservation, distribution and reporting information.

“For hotel companies, the central reservation system is the hub of all transactions, managing inventory and channels with dynamic rates, and directing outreach to customers through eCommerce and digital marketing,” said Bill Linehan, Executive Vice President and Chief Marketing Officer for Red Lion Hotels Corporation. “Windsurfer will provide us with better data and more integrated marketing opportunities, as well as more direct channels. This technology serves as a catalyst to interface with customer relationship management and revenue management systems in the future. It is a critical first step toward gaining access to reporting data and managing distribution channels.” (more…)

How to Break Free from the Tyranny of the Urgent

April 24, 2014

By: Estella Hale, Product Manager – WindsurferCRS, Sceptre Hospitality Resources

There are periods of time (sometimes longer than we wish), in which we must operate under the tyranny of the urgent. Certain items are given greater priority not based on importance, but because they are late (at least by the time we can get to them).  This causes a shift of power in the control of our time. So how do we take back control? (more…)

Enough is Enough!

April 17, 2014

Walking the line between just enough technology and too much technology

By: Drew Rosser, VP of Enterprise Sales, Sceptre Hospitality Resources

When I started in the electronic distribution industry back in early 2000 a booking engine on a hotel’s website was a rather new and innovative thing.  In many cases when calling on hotels I had to ask if they had a website.  On a few occasions I had hoteliers tell me the Internet was a fad.  I’m sure those individuals are not heading up their hotel’s Internet Marketing Strategy today.

Rather incredible how much things have changed.  None of us can imagine a hotel without a website or not using a booking engine.  Now with a multitude of different interfaces between various systems a hotel can operate at such a more efficient way than ever before, thus allowing a hotel to truly maximize rate value and occupancy. (more…)

Advertising with Consortium…Good Idea?

April 10, 2014

By: Eric Gourdie, Strategic Revenue Director at Sceptre Hospitality Resources

Hoteliers, and many others in the industry, won’t say it out loud, but all have thought about it. I’m speaking of the fear all hoteliers have; the fear of becoming forgotten and unknown; a transparent, run-down shack on Highway 1. So, how is this fear overcome?

Whether the hotel is an independent 2 room, escape palace or a 500 room chain hotel, there is one thing in common between them—the ability to utilize consortias to advertise and market the hotel. Marketing and advertising is the key to keeping a hotel afloat and not becoming a Highway 1 road ornament! (more…)

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